Adidas Original concept

Project details

Adidas Original concept

Project details

Summary

Everyone’s had a pair. Everyone’s got a story. Adidas Originals have been worn, loved, ruined, replaced and obsessed over for generations. So for this AI concept ad, we took that obsession and pushed it everywhere. Fortune teller cards. Tattoos. The weather report. One mad little world after another, all pointing back to the same icon. Because Originals don’t just show up on feet. They show up in culture. Adidas Originals are everywhere. As they should be.

category

Commercial

client

Adidas

year

2026

credits

2WULFFS

© 2026 2WULLFS All rights reserved.

Human Creativity. AI Generated.

privacy policy

© 2026 2WULLFS All rights reserved.

Human Creativity. AI Generated.

privacy policy

© 2026 2WULLFS All rights reserved.

privacy policy