Adidas Original concept

Project details

Adidas Original concept

Project details

Summary

Everyone’s had a pair. Everyone’s got a story. Adidas Originals have been worn, loved, ruined, replaced and obsessed over for generations. So for this AI concept ad, we took that obsession and pushed it everywhere. Fortune teller cards. Tattoos. The weather report. One mad little world after another, all pointing back to the same icon. Because Originals don’t just show up on feet. They show up in culture. Adidas Originals are everywhere. As they should be.

category

Commercial

client

Concept

year

2026

About

Concept by 2WULFFS. Not commissioned or endorsed by the brand.

© 2026 2WULFFS All rights reserved.

Human Creativity. AI Generated.

© 2026 2WULFFS All rights reserved.

Human Creativity. AI Generated.

© 2026 2WULFFS All rights reserved.