Summary
Everyone’s had a pair. Everyone’s got a story. Adidas Originals have been worn, loved, ruined, replaced and obsessed over for generations. So for this AI concept ad, we took that obsession and pushed it everywhere. Fortune teller cards. Tattoos. The weather report. One mad little world after another, all pointing back to the same icon. Because Originals don’t just show up on feet. They show up in culture. Adidas Originals are everywhere. As they should be.
category
Commercial
client
Concept
year
2026
About
Concept by 2WULFFS. Not commissioned or endorsed by the brand.





