A running ad without ever seeing the runner. Here you go. For this ASICS AI concept, we never follow Joey. We only see him through the eyes of a man in his garden. Every day, Joey runs past. Rain or shine. Weekdays, weekends, even after New Year’s Eve. At first, he’s just another runner. But day by day, a connection grows. The man starts expecting him, looking out for him, rooting for him. Until one day, Joey doesn’t show up. Because he’s running somewhere else. Great Britain. Lane 1. Turns out, all those daily runs were leading somewhere bigger. Come on, Joey.