Music has the power to put us in a flow. To make everything around us disappear until movement, mind and sound become one. For this AI concept ad for Beats by Dre, we took that feeling somewhere unexpected: the vast, silent landscapes of Mongolia. No crowds. No city noise. No distractions. Just a lone rider, his horse and the sound of nature moving around them. Then the beat kicks in. A slow trot becomes a gallop. Hooves hit the ground like drums. The rhythm of the horse starts falling into the rhythm of the music, until rider, horse and beat seem to move as one. Whatever you do. Wherever you are. Find your rhythm.