Everyone’s lovin’ it. Maybe a little too much. Two friends. Late at night. Walking home from McDonald’s with one precious box of fries. Every time they open it, something strange happens. A fox appears around the corner. A bus driver suddenly pulls over. Another pair of eyes seems to be watching from the dark. With every fry, the feeling gets stronger: someone, or something, is following them. Paranoia kicks in. The pace picks up. What is it about this box? Turns out, nobody’s after them. They’re after the fries. For this AI concept ad, we turned McDonald’s iconic tagline into a simple, slightly absurd truth: when something tastes this good, everyone wants a piece. Everyone’s lovin’ it.
That’s the problem.